Job Details: Director of Marketing Analytics/Data Science


JobsIreland
Jervis Street
Dublin 1
jobsireland.ie
Director of Marketing Analytics/Data Science
Position: Director of Marketing Analytics (Data Science)

Job Description

THIS ROLE WITH ENGAGE HEAVILY WITH THE US, LATAM & EUROPEAN MARKETS.

_THIS ROLE WILL SEE THE ROLE HOLDER MANAGE A LARGE TEAM OF ANALYTICS
PROFESSIONALS WITH A HEAVY FOCUS ON MARKETING ANALYTICS (MARKET MIXED
MODELLING, PREDICTIVE MODELLING & CAMPAIGN & CHANNEL OPTIMISATION)._

 

_NOTE: _This role REQUIRES experience in the GAMING
SPHERE as complexity of channels for advertising & marketing
in-game & across gaming channels increases.

 

SCOPE

This strategic appointment will see a seasoned Leader in the Marketing
Analytics sphere who is eager to mine data for insights i.e. will need
to be heavily engaged in data analytics & data science as well as
performance marketing. Heavy engagement with marketing, digital &
performance (social, paid & unpaid) channels will be a key feature.

 

EVERYTHING IS DATA CENTRIC

CORE DUTIES:

* Drive & strategically data marketing analytics across locations to
drive marketing efforts.
* Ensure source of truth for offline and online campaigns
* Play a key role in interpreting data from gaming activities &
reflect upon & adapt how content, messaging & aligning data impacts on
CX & gaming experience- particularly GTM efforts across product /
gaming titles in new regions.
* A/B testing commercialisation strategies across the gaming
lifecycle
* Measurement - ensuring that performance metrics are embedded
across omni-channel activities and setting up world class (highly
interpretable campaign assessment structures)
* Working in partnership with visualisation teams to develop
critical reporting & dashboard capabilities to centralise source of
truth across omni channel activities
* Play the role of devil&#**Apply on the website**;s advocate -
driving core optimisation strategies in real time to ensure all
partners - internal & external - brand or co-branding side - achieve
success (data at the core)
* Evangelise data science - drive models to connect various sources
of data together - showcasing ROI & areas for improvement
* Utilising your knowledge of market mixed modelling to evaluate
performance across customers (segmentation, clustering)
* _TROUBLESHOOT CAMPAIGNS - AND ROLL UP YOUR SLEEVES! BE A LEADER IN
ACTION._

Qualifications

SKILLS MATRIX

* Quant/Data education (you will need to show your breadth of
knowledge at interview). Maths, Stats, Comp. Science or other highly
data intensive backgrounds will be accepted. Postgrad or Ph.D. level
qualifications are of particular interest.
* A minimum of **Apply on the website** years applied experience in
big data marketing analytics - in a high throughput and complex data
environment (ideally global).
* Management experience (MIN. 5 people)
* _Deep experience in paid & unpaid marketing channels (ideally
digital)_
* _Data analytics experience in multichannel attribution and market
mixed media models_
* Predictive modelling techniques - Python or R etc.
* Exceptionally comfortable in AWS environments with evidence of Big
Data Analytics
* Tableau exposure and working with visualisation
* Experience with digital advertising analytics, search analytics,
web analytics.
* Strong Excel skills - advanced VBA etc.
* Superb communications skills
* A trusting & encouraging management style

PERSONAL SPECIFICATION

* The right hire will think logically & creatively about how data
moves & flows. You are naturally curious & are instinctively
analytical.
* However ? you are COMMERCIALLY MINDED & value both the quality
of data flow as well as the validity of the insights you produce.
* You love the complexity of the global gaming industry & you?re
out to make an impact in one of the world?s largest gaming
organisations.
* You are down to earth ?however you accomplish most while working
with highly intelligent, capable people.

Additional Information

ABOUT IT SEARCH

Adrian Clarke is Associate Director at IT Search and managed our
analytics practice. He is focused on data & emerging tech at IT
Search. Your application will be handled in strictest confidence & we
will be happy to advise you on your career & direction in data
analytics, data science, data technology or digital analytics.

IT SEARCH IS ONE OF IRELAND&#**APPLY ON THE WEBSITE**;S LEADING NICHE
TECHNOLOGY SENIOR TALENT PARTNERS.

OUR CLIENT IS AN EQUAL OPPORTUNITIES EMPLOYER

 

Adrian Clarke - Associate Director - IT Search +**Apply on the
website**(0)**Apply on the website**
Position: Director of Marketing Analytics (Data Science)

Job Description

THIS ROLE WITH ENGAGE HEAVILY WITH THE US, LATAM & EUROPEAN MARKETS.

_THIS ROLE WILL SEE THE ROLE HOLDER MANAGE A LARGE TEAM OF ANALYTICS
PROFESSIONALS WITH A HEAVY FOCUS ON MARKETING ANALYTICS (MARKET MIXED
MODELLING, PREDICTIVE MODELLING & CAMPAIGN & CHANNEL OPTIMISATION)._

 

_NOTE: _This role REQUIRES experience in the GAMING
SPHERE as complexity of channels for advertising & marketing
in-game & across gaming channels increases.

 

SCOPE

This strategic appointment will see a seasoned Leader in the Marketing
Analytics sphere who is eager to mine data for insights i.e. will need
to be heavily engaged in data analytics & data science as well as
performance marketing. Heavy engagement with marketing, digital &
performance (social, paid & unpaid) channels will be a key feature.

 

EVERYTHING IS DATA CENTRIC

CORE DUTIES:

* Drive & strategically data marketing analytics across locations to
drive marketing efforts.
* Ensure source of truth for offline and online campaigns
* Play a key role in interpreting data from gaming activities &
reflect upon & adapt how content, messaging & aligning data impacts on
CX & gaming experience- particularly GTM efforts across product /
gaming titles in new regions.
* A/B testing commercialisation strategies across the gaming
lifecycle
* Measurement - ensuring that performance metrics are embedded
across omni-channel activities and setting up world class (highly
interpretable campaign assessment structures)
* Working in partnership with visualisation teams to develop
critical reporting & dashboard capabilities to centralise source of
truth across omni channel activities
* Play the role of devil&#**Apply on the website**;s advocate -
driving core optimisation strategies in real time to ensure all
partners - internal & external - brand or co-branding side - achieve
success (data at the core)
* Evangelise data science - drive models to connect various sources
of data together - showcasing ROI & areas for improvement
* Utilising your knowledge of market mixed modelling to evaluate
performance across customers (segmentation, clustering)
* _TROUBLESHOOT CAMPAIGNS - AND ROLL UP YOUR SLEEVES! BE A LEADER IN
ACTION._

Qualifications

SKILLS MATRIX

* Quant/Data education (you will need to show your breadth of
knowledge at interview). Maths, Stats, Comp. Science or other highly
data intensive backgrounds will be accepted. Postgrad or Ph.D. level
qualifications are of particular interest.
* A minimum of **Apply on the website** years applied experience in
big data marketing analytics - in a high throughput and complex data
environment (ideally global).
* Management experience (MIN. 5 people)
* _Deep experience in paid & unpaid marketing channels (ideally
digital)_
* _Data analytics experience in multichannel attribution and market
mixed media models_
* Predictive modelling techniques - Python or R etc.
* Exceptionally comfortable in AWS environments with evidence of Big
Data Analytics
* Tableau exposure and working with visualisation
* Experience with digital advertising analytics, search analytics,
web analytics.
* Strong Excel skills - advanced VBA etc.
* Superb communications skills
* A trusting & encouraging management style

PERSONAL SPECIFICATION

* The right hire will think logically & creatively about how data
moves & flows. You are naturally curious & are instinctively
analytical.
* However ? you are COMMERCIALLY MINDED & value both the quality
of data flow as well as the validity of the insights you produce.
* You love the complexity of the global gaming industry & you?re
out to make an impact in one of the world?s largest gaming
organisations.
* You are down to earth ?however you accomplish most while working
with highly intelligent, capable people.

Additional Information

ABOUT IT SEARCH

Adrian Clarke is Associate Director at IT Search and managed our
analytics practice. He is focused on data & emerging tech at IT
Search. Your application will be handled in strictest confidence & we
will be happy to advise you on your career & direction in data
analytics, data science, data technology or digital analytics.

IT SEARCH IS ONE OF IRELAND&#**APPLY ON THE WEBSITE**;S LEADING NICHE
TECHNOLOGY SENIOR TALENT PARTNERS.

OUR CLIENT IS AN EQUAL OPPORTUNITIES EMPLOYER

 

Adrian Clarke - Associate Director - IT Search +**Apply on the
website**(0)**Apply on the website**


We need : English (Good)

Type: Permanent
Payment:
Category: Others

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