CIRRUSMD WAS FOUNDED IN **APPLY ON THE WEBSITE** AS A
HYPER-ACCESSIBLE, ALWAYS-HUMAN, TEXT-FIRST SOLUTION THAT ELIMINATED
TRADITIONAL BARRIERS PATIENTS AND PHYSICIANS FACED IN THE LEGACY
FEE-FOR-SERVICE HEALTHCARE WORLD.
CIRRUSMD NOW PARTNERS WITH MANY OF THE COUNTRYS LARGEST PAYERS,
EMPLOYERS AND DELIVERY NETWORKS TO EMPOWER MILLIONS OF PATIENTS WITH
BARRIER-FREE, ON-DEMAND ACCESS TO HUMAN CARE CONVERSATION - FOR ANY
NEED, ANYTIME, ANYWHERE.
THE DIRECTOR OF GROWTH MARKETING IS THE HANDS-ON LEADER OF CIRRUSMDS
MARKETING FUNCTION. THE ROLE WILL SUPPORT MARKETING PROGRAMS ANDAMP;
STRATEGIES TO CONTRIBUTE TO REVENUE GROWTH AND PIPELINE
METRICS/REPORTING. DIRECT RESPONSIBILITIES INCLUDE, SOCIAL MEDIA
ANDAMP; DIGITAL MARKETING STRATEGIES, PRODUCT MARKETING STRATEGIES,
MARKETING ANALYTICS, PARTNERSHIP MARKETING, BRAND MANAGEMENT, CREATIVE
SERVICES, EVENT PLANNING ANDAMP; MANAGEMENT, CAMPAIGN DEVELOPMENT
ANDAMP; EXECUTION, PUBLIC RELATIONS, AND VENDOR ANDAMP; AGENCY
MANAGEMENT.
THE ROLE WILL ALSO BE RESPONSIBLE FOR ALIGNING MARKETING ACTIVITIES
WITH PRODUCT MANAGEMENT, SALES, AND ACCOUNT MANAGEMENT TO DEVELOP,
MANAGE AND MEASURE RESULTS OF GO-TO-MARKET ACTIVITIES. THE DIRECTOR OF
GROWTH MARKETING COLLABORATES WITH CIRRUSMD BUSINESS LEADERS TO
DETERMINE AND EXECUTE ON KEY BUSINESS OBJECTIVES, PLANS, AND
POSITIONING.
WITH A FOCUS ON DOWNSTREAM ACTIVITIES, SUCCESS IN THE ROLE IS MEASURED
BY INCREASED FUNNEL, PIPELINE, AND REVENUE THROUGH DEMAND GENERATION
CAMPAIGNS, SALES ENABLEMENT SUCCESS AND INCREASED CUSTOMER ENGAGEMENT.
THE ROLE INCLUDES PEOPLE-MANAGEMENT RESPONSIBILITIES FOR MARKETING AND
COMMUNICATIONS STAFF.
WHAT YOULL DO:
SET STRATEGIC AND OPERATIONAL PLANS FOR THE GROWTH MARKETING FUNCTION,
INCLUDING GOALS AND OBJECTIVES, RESOURCES, BUDGET AND PRIORITIZATION
OF INITIATIVES TO MAXIMIZE OUTPUT
GROW SALES FUNNEL THROUGH DEVELOPMENT AND IMPLEMENTATION OF CONTENT
MARKETING AND DEMAND GENERATION PROGRAMS, LEVERAGING INBOUND AND
OUTBOUND MARKETING STRATEGIES
OWN SALES ENABLEMENT FUNCTION, PARTNERING WITH SALES TO ENSURE
AVAILABILITY OF EFFECTIVE TOOLS, INFORMATION AND PROGRAMS THAT ADVANCE
THE ACHIEVEMENT OF SALES GOALS
PARTNER WITH SALES TO IMPLEMENT A COMMUNICATION STRATEGY WITH KEY
DECISION-MAKERS AND INFLUENCERS WITHIN THEIR ACCOUNTS TO GENERATE
OPPORTUNITIES AND ACCELERATE DEAL FLOW
MANAGE TEAM OF MARKETING PROFESSIONALS DELIVERING CREATIVE SERVICES,
PARTNERSHIP MARKETING, AND DIGITAL MARKETING PROGRAMS
MANAGE OUTSOURCED RESOURCES, INCLUDING PUBLIC RELATIONS AND CONTENT
DEVELOPMENT PROFESSIONALS
PROVIDE DAY-TO-DAY MANAGEMENT OF TRADE SHOW ACTIVITIES AND LOGISTICS
PARTNER WITH OTHERS TO INCREASE CIRRUSMD PLATFORM UTILIZATION
LEAD THE EVOLUTION OF THE CIRRUSMD WEBSITE
MEASURE ACHIEVEMENT OF MONTHLY AND QUARTERLY MARKETING OBJECTIVES;
MONITOR AND ANALYZE MARKETING PERFORMANCE
DRIVE BRAND INTEGRITY BY LEADING MESSAGING AND POSITIONING, DRIVING
VALUE MESSAGING BASED ON CUSTOMER AND MARKET RESEARCH, COMPETITIVE
TRENDS, AND INDUSTRY EVOLUTION
CREATE/MAINTAIN COMPETITIVE INTELLIGENCE PROGRAMS, LEVERAGING INTERNAL
AND EXTERNAL RESOURCES TO CAPTURE RELEVANT, UP-TO-DATE INFORMATION ON
COMPETITORS AND MARKET ACTIVITIES
PERFORM WIN/LOSS ANALYSIS, MARKET RESEARCH TO SUPPORT SALES STRATEGIES
WHAT YOULL NEED:
BACHELORS DEGREE IN MARKETING, COMMUNICATIONS, JOURNALISM OR RELATED
FIELD
7+ YEARS IN MARKETING-RELATED ROLES; DEMAND GENERATION, DIGITAL
MARKETING PREFERRED
5+ YEARS OF EXPERIENCE IN ENTERPRISE SOFTWARE MARKETING, PREFERABLY
B2B2C SAAS
EXPERIENCE IN HEALTHCARE IT STRONGLY PREFERRED
MASTERY OF CONTEMPORARY DIGITAL MARKETING STRATEGIES AND TACTICS
PEOPLE MANAGEMENT EXPERIENCE IN MARKETING ORGANIZATIONS
STRONG CREATIVE VISION AND ABILITY TO BRING IT TO LIFE
FIRM UNDERSTANDING OF MARCOM PRODUCTION AND WORK FLOWS
EXCELLENT ORGANIZATIONAL SKILLS, DETAIL-ORIENTED, ABILITY TO
PRIORITIZE, MULTI-TASK AND MEET DEADLINES
EXPERIENCE WITH MARKETING AUTOMATION AND NURTURING, CRM INTEGRATION,
AND CLOUD-BASED MARKETING TOOLS
KNOWLEDGE OF AND PRACTICAL APPLICATION OF BEST PRACTICES FOR DIGITAL,
CONTENT, AND SOCIAL MEDIA MARKETING
EXPERIENCE IN PARTNERSHIP MARKETING
INDEPENDENT WITH ABILITY TO SUCCESSFULLY EXECUTE WITH MINIMAL
SUPERVISION
ABILITY TO CLEARLY COMMUNICATE VERBALLY, IN WRITING AND VIA
PRESENTATIONS
ADEPT AT MULTITASKING; ABLE TO MANAGE MULTIPLE BUSINESS UNITS AND/OR
PROJECTS
ABLE TO BALANCE BOTH STRATEGIC AND TACTICAL IMPERATIVES, DRIVING BOTH
TO POSITIVE OUTCOMES
EXPERIENCE DEVELOPING AND MANAGING A BUDGET
STRONG LEADERSHIP AND CONSENSUS BUILDING SKILLS
WHO WE ARE:
CIRRUSMD WAS FOUNDED IN **APPLY ON THE WEBSITE** AS A
HYPER-ACCESSIBLE, ALWAYS-HUMAN, TEXT-FIRST SOLUTION THAT ELIMINATED
TRADITIONAL BARRIERS PATIENTS AND PHYSICIANS FACED IN THE LEGACY
FEE-FOR-SERVICE HEALTHCARE WORLD.
CIRRUSMD NOW PARTNERS WITH MANY OF THE COUNTRYS LARGEST PAYERS,
EMPLOYERS AND DELIVERY NETWORKS TO EMPOWER MILLIONS OF PATIENTS WITH
BARRIER-FREE, ON-DEMAND ACCESS TO HUMAN CARE CONVERSATION - FOR ANY
NEED, ANYTIME, ANYWHERE.
THE DIRECTOR OF GROWTH MARKETING IS THE HANDS-ON LEADER OF CIRRUSMDS
MARKETING FUNCTION. THE ROLE WILL SUPPORT MARKETING PROGRAMS ANDAMP;
STRATEGIES TO CONTRIBUTE TO REVENUE GROWTH AND PIPELINE
METRICS/REPORTING. DIRECT RESPONSIBILITIES INCLUDE, SOCIAL MEDIA
ANDAMP; DIGITAL MARKETING STRATEGIES, PRODUCT MARKETING STRATEGIES,
MARKETING ANALYTICS, PARTNERSHIP MARKETING, BRAND MANAGEMENT, CREATIVE
SERVICES, EVENT PLANNING ANDAMP; MANAGEMENT, CAMPAIGN DEVELOPMENT
ANDAMP; EXECUTION, PUBLIC RELATIONS, AND VENDOR ANDAMP; AGENCY
MANAGEMENT.
THE ROLE WILL ALSO BE RESPONSIBLE FOR ALIGNING MARKETING ACTIVITIES
WITH PRODUCT MANAGEMENT, SALES, AND ACCOUNT MANAGEMENT TO DEVELOP,
MANAGE AND MEASURE RESULTS OF GO-TO-MARKET ACTIVITIES. THE DIRECTOR OF
GROWTH MARKETING COLLABORATES WITH CIRRUSMD BUSINESS LEADERS TO
DETERMINE AND EXECUTE ON KEY BUSINESS OBJECTIVES, PLANS, AND
POSITIONING.
WITH A FOCUS ON DOWNSTREAM ACTIVITIES, SUCCESS IN THE ROLE IS MEASURED
BY INCREASED FUNNEL, PIPELINE, AND REVENUE THROUGH DEMAND GENERATION
CAMPAIGNS, SALES ENABLEMENT SUCCESS AND INCREASED CUSTOMER ENGAGEMENT.
THE ROLE INCLUDES PEOPLE-MANAGEMENT RESPONSIBILITIES FOR MARKETING AND
COMMUNICATIONS STAFF.
WHAT YOULL DO:
SET STRATEGIC AND OPERATIONAL PLANS FOR THE GROWTH MARKETING FUNCTION,
INCLUDING GOALS AND OBJECTIVES, RESOURCES, BUDGET AND PRIORITIZATION
OF INITIATIVES TO MAXIMIZE OUTPUT
GROW SALES FUNNEL THROUGH DEVELOPMENT AND IMPLEMENTATION OF CONTENT
MARKETING AND DEMAND GENERATION PROGRAMS, LEVERAGING INBOUND AND
OUTBOUND MARKETING STRATEGIES
OWN SALES ENABLEMENT FUNCTION, PARTNERING WITH SALES TO ENSURE
AVAILABILITY OF EFFECTIVE TOOLS, INFORMATION AND PROGRAMS THAT ADVANCE
THE ACHIEVEMENT OF SALES GOALS
PARTNER WITH SALES TO IMPLEMENT A COMMUNICATION STRATEGY WITH KEY
DECISION-MAKERS AND INFLUENCERS WITHIN THEIR ACCOUNTS TO GENERATE
OPPORTUNITIES AND ACCELERATE DEAL FLOW
MANAGE TEAM OF MARKETING PROFESSIONALS DELIVERING CREATIVE SERVICES,
PARTNERSHIP MARKETING, AND DIGITAL MARKETING PROGRAMS
MANAGE OUTSOURCED RESOURCES, INCLUDING PUBLIC RELATIONS AND CONTENT
DEVELOPMENT PROFESSIONALS
PROVIDE DAY-TO-DAY MANAGEMENT OF TRADE SHOW ACTIVITIES AND LOGISTICS
PARTNER WITH OTHERS TO INCREASE CIRRUSMD PLATFORM UTILIZATION
LEAD THE EVOLUTION OF THE CIRRUSMD WEBSITE
MEASURE ACHIEVEMENT OF MONTHLY AND QUARTERLY MARKETING OBJECTIVES;
MONITOR AND ANALYZE MARKETING PERFORMANCE
DRIVE BRAND INTEGRITY BY LEADING MESSAGING AND POSITIONING, DRIVING
VALUE MESSAGING BASED ON CUSTOMER AND MARKET RESEARCH, COMPETITIVE
TRENDS, AND INDUSTRY EVOLUTION
CREATE/MAINTAIN COMPETITIVE INTELLIGENCE PROGRAMS, LEVERAGING INTERNAL
AND EXTERNAL RESOURCES TO CAPTURE RELEVANT, UP-TO-DATE INFORMATION ON
COMPETITORS AND MARKET ACTIVITIES
PERFORM WIN/LOSS ANALYSIS, MARKET RESEARCH TO SUPPORT SALES STRATEGIES
WHAT YOULL NEED:
BACHELORS DEGREE IN MARKETING, COMMUNICATIONS, JOURNALISM OR RELATED
FIELD
7+ YEARS IN MARKETING-RELATED ROLES; DEMAND GENERATION, DIGITAL
MARKETING PREFERRED
5+ YEARS OF EXPERIENCE IN ENTERPRISE SOFTWARE MARKETING, PREFERABLY
B2B2C SAAS
EXPERIENCE IN HEALTHCARE IT STRONGLY PREFERRED
MASTERY OF CONTEMPORARY DIGITAL MARKETING STRATEGIES AND TACTICS
PEOPLE MANAGEMENT EXPERIENCE IN MARKETING ORGANIZATIONS
STRONG CREATIVE VISION AND ABILITY TO BRING IT TO LIFE
FIRM UNDERSTANDING OF MARCOM PRODUCTION AND WORK FLOWS
EXCELLENT ORGANIZATIONAL SKILLS, DETAIL-ORIENTED, ABILITY TO
PRIORITIZE, MULTI-TASK AND MEET DEADLINES
EXPERIENCE WITH MARKETING AUTOMATION AND NURTURING, CRM INTEGRATION,
AND CLOUD-BASED MARKETING TOOLS
KNOWLEDGE OF AND PRACTICAL APPLICATION OF BEST PRACTICES FOR DIGITAL,
CONTENT, AND SOCIAL MEDIA MARKETING
EXPERIENCE IN PARTNERSHIP MARKETING
INDEPENDENT WITH ABILITY TO SUCCESSFULLY EXECUTE WITH MINIMAL
SUPERVISION
ABILITY TO CLEARLY COMMUNICATE VERBALLY, IN WRITING AND VIA
PRESENTATIONS
ADEPT AT MULTITASKING; ABLE TO MANAGE MULTIPLE BUSINESS UNITS AND/OR
PROJECTS
ABLE TO BALANCE BOTH STRATEGIC AND TACTICAL IMPERATIVES, DRIVING BOTH
TO POSITIVE OUTCOMES
EXPERIENCE DEVELOPING AND MANAGING A BUDGET
STRONG LEADERSHIP AND CONSENSUS BUILDING SKILLS
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